Perifit

Perifit is a smart kegel exerciser that lets users control video games with their pelvic floor. Recommended by doctors, the Perifit is now recognized as the world's best solution for pelvic floor dysfunction. The company's mission is to radically upgrade health solutions for women.

The client's brief requested a visual refresh of its identity. The objective was to move towards branding that felt more inclusive, self-care-centric, and empowering to women of all ages. To achieve this, I prepared an updated logo, packaging design, and social media strategy that embodied their new direction.