Indyfeatable

Indyfeatable is an international coaching brand. The primary focus of its founder, Indy Goraya, is on advising entrepreneurs and CEOs on mindset, fitness, and lifestyle improvement. The brief asked for a strong, modern logo with a bold yet minimal color pairing. I developed a unique logo mark inspired by letters that comprise the name 'INDY' and an abstract shooting arrow shape. The brand launched both its website and companion app in 2022.