Hi. I’m Meghan.

I am a marketer, brand designer, and creative project manager. I help brands develop their visual identity, create beautiful content, and deliver memorable experiences. I’ve spent the last ten years living in Paris and working with international companies, across various industries, including fine art, technology, and travel.

MA INTERNATIONAL AFFAIRS

American University of Paris

2012 - 2015

BA INTERNATIONAL STUDIES

University of San Francisco

2006 - 2010

Creative Experience

+7 YEARS OF MARKETING

+7 YEARS OF BRAND DESIGN

+7 YEARS OF PROJECT MANAGEMENT

+7 YEARS OF CONTENT CREATION

+5 YEARS OF CREATIVE DIRECTION

  • LOUNA CREATIVE

    December 2022 - Present

    New Orleans, Louisiana

    Advances brand strategies by developing visual concepts for social media, digital campaigns, webpages, print, and events. Facilitates iterative design processes end-to-end within deadlines. Works in collaboration with creative teams to establish clear and consistent design standards. Plans and oversees digital campaigns and social media strategy. Integrates each client's unique marketing initiatives, strategic positioning and target audience. Executes brand strategy and activations with precision.

  • MAISON DE LA LUZ

    April 2022 - November 2022

    New Orleans, Louisiana

    Developed/executed quarterly property marketing goals, content and organic/paid social media strategy, including an editorial calendar spanning property websites, social channels, advertising and email communications with a focus on expanding brand awareness and audience reach, and driving community engagement.

    Curated an event marketing strategy mapped to quarterly goals, combining local programming and strategic brand partnerships focused on engagement to increase brand awareness, add cultural value, create visibility in the market and acquire new audiences.

    Lead the Atelier Digital team and agency partners on performance marketing strategies, budgets, briefs and creative. Developed property briefs for the creation of both digital and physical marketing assets and collateral, work with the Atelier Creative team to ensure messaging is clear, effective and reflective of brand values.

    Managed allotted marketing and Music & Entertainment budget, in collaboration with the Atelier Brand team and property DOSM.

  • BIRD & BEAR

    October 2016 - August 2018

    Paris, France

    Responsible for the creation and execution of brand development. Develops and executes digital campaigns and social media strategy. Designs and implements visual identity across websites, social media, and merchandise. Hands-on experience with logo design, typography, color, web layout design, print production, photography, and video content. Builds and manages project roadmap, defines deliverables and scope of work. Works closely with the client brief to determine objectives, KPIs, and budget.

  • BEMYAPP

    October 2016 - August 2018

    Paris, France

    Lead the production of branded hackathons, incubators, and tech events focused on innovation. Clients included: INTEL, Vodafone, Allianz, UBS, T-Mobile, & Peugeot. Developed the events' communications plans and supervised execution. Designed and oversaw the production of event merchandise and print collateral. Complete end-to-end project management designed for on-time, on-brand delivery within corporate budget constraints.

  • UNESCO

    March 2014 - September 2016

    Paris, France

    Produced content for internal digital platform via copywriting, video production, and graphic design. Built donor outreach database, developed email campaigns. Reported on the impact of digital campaigns, social media activity, and community engagement/growth. Created asset libraries for social media posting, presentation decks, and official reporting documents. Supervised print production for UNESCO conferences.

Portfolio

Selected work from 2019-2022

My skill set is in storytelling, strategy building, and project management. I often lead multiple creative teams, cultivate brand partnerships, oversee content creation, produce activation events, and closely manage budgets.

Living Room @ Maison de la Luz

MAISON DE LA LUZ

Bar Marilou interior

BAR MARILOU

Recall Agency Visual ID

RECALL AGENCY

Indyfeatable Visual ID

INDYFEATABLE

Petit Lion Visual ID + Web

PETIT LION COMMUNICATIONS

PERIFIT

Artsper Strategy

ARTSPER

Niki Cryan Visual ID

NIKI CRYAN GALLERY

Brand Activation Logos

Brand Activations

+5 YEARS OF EVENT PRODUCTION

+3 YEARS OF PARTNERSHIP DEVELOPMENT

Experiential marketing events and brand activations are key components in my most recent projects. My approach is to integrate local programming and strategic brand partnerships focused on engagement that increases brand awareness, adds cultural value, and creates visibility in the market.

  • Niki Cryan Gallery // Paris, France // 2020

    Event production and booth design for the international art fair, Art Paris 2020. Due to CoVid-19, the fair transitioned the exhibit to a virtual experience, which I facilitated with the artist and gallery.

  • Niki Cryan Gallery // Lagos, Nigeria // 2019

    Full end-to-end production of an international art exhibition. Produced a short-form documentary on the artist at his studio in the UK. I coordinated art installation, printing, PR outreach, guest-list management, and sponsorship.

  • Niki Cryan Gallery // Lagos, Nigeria // 2019

    International art exhibition, managed ground team, coordinated local vendors, guest-list curation, and partnership outreach. Developed and executed communications and PR outreach strategy.

  • Intel // Paris, France // 2019

    Lead project timeline and communications planning. Intel Buzz Workshop was a two-day conference for video game developers to engage with industry pros, showcase their newest games, and build community.

  • Vodafone // London, England // 2018

    Lead startup recruitment and event production. Vodafone reached out to startups at the forefront of IoT security to accelerate the development of technical solutions which will keep their IoT customers safe and secure.

  • Dolby // London, England // 2018

    Managed the recruitment of speakers, vendors, and guest-list. Dolby introduced more creative ways to integrate audio tech by hosting a happy hour and tech talk session.

  • Elsevier // Helsinki, Finland // 2018

    Immersive end-to-end event production. Brought together medical students from across the globe, who worked in teams with experts in coding and design to build creative solutions to solve challenges in med-ed.

  • HACKXLR8 HACKATHON

    TechXLR8 // London, England // 2017

    Lead sponsor and partnership development, email management, PR outreach, and media placements. HackXLR8 was a two-day hack-a-thon during London Tech Week at the TechXLR8 conference at Excel London.

  • Allianz // Munich, Germany // 2017

    Developed workshop program and facilitated prototyping sessions. Allianz brought together a multidisciplinary team to introduce design thinking concepts to their C-Suite executives.

  • AMGEN // London, England // 2017

    Lead design sprint for app prototyping. After a 48-hour hack to meet the challenge of patient-caregiver communication in oncology, the winning team prototyped and tested their solution for launch day.

  • PSA Groupe // Paris, France // 2017

    A 4-week accelerator challenging developers and startups to integrate the PSA Groupe's Connected Car API into their app. Lead start-up recruitment and coaching, client reporting, and pitch day event production.

  • Duestche Telekom // Berlin, Germany // 2017

    Lead developer recruitment and event production. A 48hr hack for developers and startups to disrupt today’s Internet of Things landscape by creating services & solutions based on the Narrowband IoT technology.